Industry Analysis: Soft Drinks Essay

Barbara Murray (2006c) explained the soft drink industry by stating, â€Å"For years the story in the nonalcoholic sector centered on the power struggle between†¦Coke and Pepsi. But as the pop fight has topped out, the industry’s giants have begun relying on new product flavors†¦and looking to noncarbonated beverages for growth. † In order to fully understand the soft drink industry, the following should be considered: the dominant economic factors, five competitive sources, industry trends, and the industry’s key factors. Based on the analyses of the industry, specific recommendations for competitors can then be created. Dominant Economic Factors Market size, growth rate and overall profitability are three economic indicators that can be used to evaluate the soft drink industry. The market size of this industry has been changing. Soft drink consumption has a market share of 46. 8% within the non-alcoholic drink industry, illustrated in Table 1. Datamonitor (2005) also found that the total market value of soft drinks reached $307. 2 billion in 2004 with a market value forecast of $367. 1 billion in 2009. Further, the 2004 soft drink volume was 325,367. 2 million liters (see Table 2). Clearly, the soft drink industry is lucrative with a potential for high profits, but there are several obstacles to overcome in order to capture the market share. The growth rate has been recently criticized due to the U. S. market saturation of soft drinks. Datamonitor (2005) stated, â€Å"Looking ahead, despite solid growth in consumption, the global soft drinks market is expected to slightly decelerate, reflecting stagnation of market prices. † The change is attributed to the other growing sectors of the non-alcoholic industry including tea and coffee (11. 8%) and bottled water (9. 3%). Sports drinks and energy drinks are also expected to increase in growth as competitors start adopting new product lines. 2 Profitability in the soft drink industry will remain rather solid, but market saturation especially in the U. S. has caused analysts to suspect a slight deceleration of growth in the industry (2005). Because of this, soft drink leaders are establishing themselves in alternative markets such as the snack, confections, bottled water, and sports drinks industries (Barbara Murray, 2006c). In order for soft drink companies to continue to grow and increase profits they will need to diversify their product offerings. The geographic scope of the competitive rivalry explains some of the economic features found in the soft drink industry. According to Barbara Murray (2006c), â€Å"The sector is dominated by three major players†¦Coca-Cola is king of the soft drink-empire and boasts a global market share of around 50%, followed by PepsiCo at about 21%, and Cadbury Schweppes at 7%. † Aside from these major players, smaller companies such as Cott Corporation and National Beverage Company make up the remaining market share. All five of these companies make a portion of their profits outside of the United States. Table 3 shows that the US does not hold the highest percentage of the global market share, therefore companies need to be able to compete globally in order to be successful. Table 4 indicates that Coca-Cola has a similar distribution of sales in Europe, North America, and Asia. On the other hand, the majority of PepsiCo’s profits come from the United States (see Table 5). Compared to PepsiCo, Cadbury Schweppes has a stronger global presence with their global mix (see Table 7). Smaller companies are also trying to establish a global presence. Cott Corporation is a good example as indicated in Table 8. The saturation of the US markets has increased the global expansion by soft drink leaders to increase their profits. The ease of entry and exit does not cause competitive pressure on the major soft drink companies. It would be very difficult for a new company to enter this industry because they 3 would not be able to compete with the established brand names, distribution channels, and high capital investment. Likewise, leaving this industry would be difficult with the significant loss of money from the fixed costs, binding contracts with distribution channels, and advertisements used to create the strong brand images. This industry is well established already, and it would be difficult for any company to enter or exit successfully. Three leading companies have prominent presence in the soft drink industry. The leaders include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the Coca- Cola annual report (2004), it has the most soft drink sales with $22 billion. The Coca-Cola product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barq’s, and Sprite, selling over 400 drink brands in about 200 nations (Murray 2006a). PepsiCo is the next top competitor with soft drink sales grossing $18 billion for the two beverage subsidiaries, PepsiCo Beverages North America and PepsiCo International (PepsiCo Inc. , 2004). PepsiCo’s soft drink product line includes Pepsi, Mountain Dew, and Slice which make up more than one- quarter of its sales. Cadbury Schweppes had soft drink sales of $6 billion with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr. Pepper (Cadbury Schweppes, 2004). Financial Analysis The carbonated beverage industry is a highly competitive global industry as illustrated in the financial statements. According to John Sicher of Beverage Digest (2005), Coca-Cola was the number one brand with around 4. 5 billion cases sold in 2004. Pepsi followed with 3. 2 billion cases, and Cadbury had 1. 5 billion cases sold. However, the market share shows a different picture. Coca-Cola and PepsiCo control the market share with Coca-Cola holding 43. 1% and Pepsi with 31. 7% (see Graph 1); however these market shares for both Coca-Cola and PepsiCo 4 have slightly decreased from 2003 to 2004. Coca-Cola’s volume has also decreased 1. 0% since 2003, whereas PepsiCo’s volume has increased 0. 4% (see Graph 1). Diet Coke posted a 5% growth, but Coca-Cola’s other top 10 brands declined (Sicher, 2005). Overall, Coca-Cola’s market position has declined in 2004. The strategic group map (see Graph 1) also shows the growth of Cott Corp. of 18% which is significantly higher than that of Coca-Cola and PepsiCo. The American Beverage Association (2006) states that in 2004, the retail sales for the entire soft-drink industry were $65. 9 billion. Barbara Murray (2006e) analyzed the industry averages for 2004 and average net profit margin was 11. 29%. The current ratio average was 1. 11 and the quick ratio average was 0. 8. These figures help analyze the financial statements of the major corporations in the industry. As shown in Table 13, Coca-Cola has seen their net profit margin increase from 20. 7% to 22. 1% from 2003 to 2004. According to Coca-Cola’s annual report (2004), 80% of their sales are from soft drinks; therefore the total sales amount was used for their financial analysis. These figures show that their profits are increasing, but at a slow rate. This is in line with what is happening in the soft drink industry. The market is highly competitive and growth has remained at a stable level. The slight increase in Coca-Cola’s profit margin is most likely from their new energy drink product line. This industry is currently expanding rapidly, and is allowing the major beverage companies to increase their profits. Table 13 also shows Coca-Cola’s working capital was around $1. 1 billion in 2004. This is a large increase from 2003 at only $500 million. This shows that they have sufficient funds to pursue new opportunities. However, their current ratio and quick ratio are a cause for concern. A current ratio of 2 or better is considered good and Coca-Cola’s was 1. 102. This number shows that they may not have enough funds to cover short term claims. The quick ratio for 2004 was at 5 0. 906 and is considered good when it is greater than 1. This illustrates that Coca-Cola may not have the ability to pay short term debt without selling inventory. These two numbers are a concern because they are not able to satisfy their short term obligations. The current and quick ratios are in line with the industry averages, however (Murray, 2006e), Coca-Cola needs to improve these ratios in order focus on long-term plans (Coca-Cola Company, 2004). PepsiCo’s financial statements cannot be analyzed for only the soft drinks industry because they do not distinguish between businesses. Over half their profits are from snacks or other beverage items; however there are sales and profit figures for their two beverage subsidiaries. These sales figures grew from almost $16. 5 billion in 2003 to $18 billion in 2004 (Pepsi Co. Inc. , 2004). Their operating profit margin also increased 1% from 2003 to 2004 as illustrated in Table 13. This shows that beverage profits are increasing for them, but also at a slow rate. The increase could be due to the increase in market share that the Pepsi products gained in 2004 (Sicher 2004). The PepsiCo. Annual Report (2004) stated that beverage volume increased 3% in 2004, but was driven by the high growth of the non-carbonated beverage industry. Cadbury’s current and quick ratios are very similar to those of Coca-Cola. The current ratio and quick ratio for Cadbury Schweppes for 2004 were both 0. 917 (see Table 13). Again, the current ratio should be 2 or more, and the quick ratio should be over 1. This illustrates that Cadbury also has difficulty paying short term debt and claims. Cadbury’s net profit margin has increased by 0. 7% from 2003 to 2004. This can be attributed to their market share growth in 2004 of 0. 2% (Sicher, 2005). One ratio that is concerning is their debt to equity ratio for 2004 in Table 13. They have almost two times as much debt as they do to equity, which means that their funds are mainly provided by creditors as opposed to owners. This is concerning because they 6 owe a lot of money, and must make a decent profit to be able to pay it off. The industry average for debt to equity is 81%, and Cadbury is far from that number (2006e). Also, Cadbury has a negative working capital for both 2003 and 2004, meaning they have more liabilities than assets. This shows that they do not have any funds to pursue new opportunities, as their current assets are being used to pay off liabilities (Cadbury, 2004). Overall, the financial statements of the three top competitors in the soft drink industry show that the industry is highly competitive and has little growth. Net profit margins increased for all three corporations, however only at a small rate. It also seems that all three companies lack sufficient current and quick ratios, but are all within a reasonable range of the industry average (2006e). This may be due to expanding their product lines to include energy drinks and non-carbonated beverages in order to increase profits and diversify their business. The soft drinks market is now in the matured stage of the life cycle. Growth in the industry has remained stagnant, and the financial statements of the major corporations in the industry illustrate that their sales and income are following this trend. The companies are in good financial positions; gross profits and net profit margins are continuing to increase each year. The leverage and activity ratios are all within reasonable range. However, one area all three corporations need to improve on is the liquidity ratios. Their quick and current ratios are low and need to be increased so they are able to meet short-term obligations. Five Competitive Forces for Coca-Cola Company The soft drink industry is very competitive for all corporations involved, with the greatest competition being that from rival sellers within the industry. All soft drink companies have to 7 think about the pressures; that from rival sellers within the industry, new entrants to the industry, substitute products, suppliers, and buyers. The competitive pressure from rival sellers is the greatest competition that Coca-Cola faces in the soft drink industry. Coca-Cola, Pepsi Co. , and Cadbury Schweppes are the largest competitors in this industry, and they are all globally established which creates a great amount of competition. Though Coca-Cola owns four of the top five soft drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite), it had lower sales in 2005 than did PepsiCo (Murray, 2006c). However, Coca-Cola has higher sales in the global market than PepsiCo. In 2004, PepsiCo dominated North America with sales of $22 billion, whereas Coca-Cola only had about $6. 6 billion, with more of their sales coming from overseas, as shown in Table 4 and Table 5. PepsiCo is the main competitor for Coca-Cola and these two brands have been in a power struggle for years (Murray, 2006c). Brand name loyalty is another competitive pressure. The Brand Keys’ Customer Loyalty Leaders Survey (2004) shows the brands with the greatest customer loyalty in all industries. Diet Pepsi ranked 17th and Diet Coke ranked 36th as having the most loyal customers to their brands. Refer to List 15 for the brand loyalty rankings of the various competitors. The new competition between rival sellers is to create new varieties of soft drinks, such as vanilla and cherry, in order to keep increasing sales and enticing new customers (Murray, 2006c). New entrants are not a strong competitive pressure for the soft drink industry. Coca-Cola and Pepsi Co dominate the industry with their strong brand name and great distribution channels. In addition, the soft-drink industry is fully saturated and growth is small. This makes it very difficult for new, unknown entrants to start competing against the existing firms. Another barrier to entry is the high fixed costs for warehouses, trucks, and labor, and economies of scale. New 8 entrants cannot compete in price without economies of scale. These high capital requirements and market saturation make it extremely difficult for companies to enter the soft drink industry; therefore new entrants are not a strong competitive force (Murray, 2006c). Substitute products are those competitors that are not in the soft drink industry. Such substitutes for Coca-Cola products are bottled water, sports drinks, coffee, and tea. Bottled water and sports drinks are increasingly popular with the trend to be a more health conscious consumer. There are progressively more varieties in the water and sports drinks that appeal to different consumers’ tastes, but also appear healthier than soft drinks. In addition, coffee and tea are competitive substitutes because they provide caffeine. The consumers who purchase a lot of soft drinks may substitute coffee if they want to keep the caffeine and lose the sugar and carbonation. Specialty blend coffees are also becoming more popular with the increasing number of Starbucks stores that offer many different flavors to appeal to all consumer markets. It is also very cheap for consumers to switch to these substitutes making the threat of substitute products very strong (Datamonitor, 2005). Suppliers for the soft drink industry do not hold much competitive pressure. Suppliers to Coca-Cola are bottling equipment manufacturers and secondary packaging suppliers. Although Coca-Cola does not do any bottling, the company owns about 36% of Coca-Cola Enterprises which is the largest Coke bottler in the world (Murray, 2006a). Since Coca-Cola owns the majority of the bottler, that particular supplier does not hold much bargaining power. In terms of equipment manufacturers, the suppliers are generally providing the same products. The number of equipment suppliers is not in short supply, so it is fairly easy for a company to switch suppliers. This takes away much of suppliers’ bargaining power. 9. The buyers of the Coca-Cola and other soft drinks are mainly large grocers, discount stores, and restaurants. The soft drink companies distribute the beverages to these stores, for resale to the consumer. The bargaining power of the buyers is very evident and strong. Large grocers and discount stores buy large volumes of the soft drinks, allowing them to buy at lower prices. Restaurants have less bargaining power because they do not order a large volume. However, with the number of people are drinking less soft drinks, the bargaining power of buyers could start increasing due to decreasing buyer demand (Murray, 2006a). Porter’s Five Forces Model identifies the five forces of competition for any company. The recognition of the strength of these forces helps to see where Coca-Cola stands in the industry. Of the five forces, rivalry within the soft drink industry, especially from PepsiCo, is the greatest source of competition for Coca-Cola. Industry Changes The soft drink industry is affected by macroenvironmental factors of the industry that will lead to change. First, the entry/exit of major firms is a trend in the industry that will likely lead to change. More specifically, merger and consolidation has been prevalent in the soft drinks market, causing some firms to exit the industry and then re-enter themselves. Several leading companies have been looking to drive revenue growth and improve market share through the increased economies of scale found through mergers and acquisitions. One specific example is how PepsiCo acquired Quaker Oats, who bought Gatorade which will help expand PepsiCo’s energy drink sector (Datamonitor, 2005). This trend has increased competition as firms’ diversification of products is increasing. A second trend in the macroenvironment is globalization. With the growing use of the internet and other electronic technologies, global communication is rapidly increasing. This is 10 allowing firms to collaborate within the country market and expand into world markets. It has driven competition greatly as companies strive to be first-movers. Specifically, the global soft drink market’s compound annual growth rate (CAGR) is expected to expand to 3. 6% from 2004 to 2009 (Datamonitor, 2005). Third, changing societal concerns, attitudes, and lifestyles are important trends. In the United States and Europe, people are becoming more concerned with a healthy lifestyle. â€Å"Consumer awareness of health problems arising from obesity and inactive lifestyles represent a serious risk to the carbonated drinks sector† (Datamonitor, 2005, p. 15). The trend is causing the industry’s business environment to change, as firms are differentiating their products in order to increase sales in a stagnant market. Thus, the long-term industry growth rate, the fourth trend, shows low growth in recent years. Since 2000, the CAGR is 1. 5 per cent (Datamonitor, 2005). The low growth rates are of concern for soft drink companies, and several are creating new strategies to combat the low rates. This leads to the fifth trend of growing buyer preferences for differentiated products. Because soft drinks have been around since as early as 1798 (American Beverage Association, 2006), buyers want innovation with the products they buy. In today’s globalizing society, being plain is not good enough. According to Barbara Murray (2006c), â€Å"The key for all of these beverage companies is differentiation. The giants have new formulations and appearances. Whatever the strategy, be it a new color, flavor, or formula, companies will strive to create the greatest brand awareness in the minds of the consumer in the hopes of crowding out its competitors. † Thus, the last trend, product innovation, is necessary to combat buyers need for a variety of tastes. Firms are already differentiating by taste, with the Coca-Cola company as an example. The firm’s product line includes regular Coca-Cola, Diet Coke, Diet cherry Coke, 11 cherry Coke, Vanilla Coke, Coca-Cola with Lime, Coca-Cola with lemon and many more (Murray, 2006a). Key Success Factors. Key factors for competitive success within the soft drink industry branch from the trends of the macroenvironment. Primarily, constant product innovation is imperative. A company must be able to recognize consumer wants and needs, while maintaining the ability to adjust with the changing market. They must keep up with the changing trends (Murray, 2006c). Another key factor is the size of the organization, especially in terms of market share. Large distributors have the ability to negotiate with stadiums, universities and school systems, making them the exclusive supplier for a specified period of time. Additionally, they have the ability to commit to mass purchases that significantly lower their costs. They must implement effective distribution channels to remain competitive. Taste of the product is also a key factor for success. Furthermore, established brand loyalty is a large aspect of the soft drink industry. Many consumers of carbonated beverages are extremely dedicated to a particular product, and rarely purchase other varieties. This stresses the importance of developing and maintaining a superior brand image. Price, however, is also a key factor because consumers without a strong brand preference will select the product with the most competitive price. Finally, global expansion is a vital factor in the success of a company within the soft drink industry. The United States has reached relative market saturation, requiring movement into the global industry to maintain growth (Datamonitor, 2005). Recommendations 12 Looking towards the future, the most important recommendation to Coca-Cola is continuing product innovation and expansion of their product line. The soft-drinks industry is fully saturated with competitors. Also, the industry is no longer expanding, and market share is actually decreasing as more consumers are looking to healthier options. By continually introducing new products, Coca-Cola will be able to increase their profits and allow the company to continue to grow. Also, having a diverse product line will make the corporation very stable, which is appealing to investors and creditors. A second recommendation would be to sustain or increase the global market share. Coca-Cola is very well-established globally, and is the global soft-drinks leader. This is very important to sustain because it is the source of the majority of their profits. If they lose global market share, their profits will decline dramatically. A final recommendation for Coca-Cola is to maintain and try to increase their brand loyalty. Diet Coke has the second highest brand loyalty of all the soft-drink competitors’ brands, and solid advertising campaigns will help maintain the brand loyalty. They can also strive to obtain higher brand loyalty in all other brands, not solely Diet Coke. The brand loyalty is important because it will allow Coca-Cola to sustain profits and maintain their market share. 13 Appendix Table 1: Datamonitor (2005, May). Global Soft Drinks: Industry Profile.New York. Reference Code: 0199-0802. Table 2: Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. 14 Table 3: Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. Table: 4 Murray, Barbara. (2006a). The Coca-Cola Company. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/factsheet. x html? ID=10359 Coca-Cola 2004 Sales $ mil. % of total Europe/Eurasia/Middle East 7,195 33 North America 6,643 30 Asia 4,691 21 Latin America 2,123 10 Africa 1,067 5 Corporate 243 1 Total 21,962 100 Table 5: Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, From http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Pepsi Co. 2004 Sales $ mil. % of total US 18,329 63 Mexico 2,724 9 UK 1,692 6 Canada 1,309 4 Other countries 5,207 18 Total 29,261 100 15 Table 6: Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, From http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Pepsi Co. 2004 Sales $ mil. % of total PepsiCo International 9,862 34 Frito-Lay North America 9,560 33 PepsiCo Beverages North America 8,313 28 Quaker Foods North America 1,526 5. Total 29,261 100 Table 7: Murray, Barbara. (2006d). Cadbury Schweepes Inc. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. x html? ID=41767 Cadbury Schweppes 2004 Sales % of total Americas Beverages 33 Europe, Middle East, Africa 25 Americas Confectionery 16 Asia/Pacific 16 Europe Beverages 10 Total 100 Table 8: Walker, Tim (2006). Cott Corporation. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=42846 Cott Corporation 2004 Sales $ mil. % of total US 1,221. 8 74 Canada 189. 5 12 UK & Europe 186. 9 11. International 48. 1 3 Total 1,646. 3 100 Table 9: Select Financial Data from 2004 Income Statements. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 16 Table 10: Select Financial Data from 2003 Income Statements. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales Table 11: Select Financial Data from 2004 Balance Sheets. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 17 Table 12: Select Financial Data from 2003 Balance Sheets. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 18 Table 13: Financial Analysis. Annual Reports. 19 Strategic Group Map goes here! 20 List 1: Brand Keys’ Customer Loyalty Leaders survey (2004) Brandweek. com Brand Loyalty Rankings This year/Brand/Last Year 1. Google. com (2) 2. Avis (1) 3. Verizon Long Distance (4) 4. KeySpan Energy (9) 5. Samsung Mobile Phone (7) 6. Hyatt Hotels (19) 7. Sprint Long Distance (3) 8. Canon Office Copier (8) 9. Yahoo. com (14) 10. Miller Genuine Draft (5) 11. Ritz-Carlton Hotels (17) 12. PSE&G (15) 13. Amazon. com (12) 14. Marriott Hotels (13) 15. Swissotel (NR) 16. Discover Card (27) 17. Diet Pepsi (31) 18. Budweiser (16) 19. Motorola Mobile Phone (10) 20. Coors (NR) 21. Netscape. com (59) 22. Sony Ericsson Mobile Phone (93) 23. Capital One Credit Card (29) 24. L. L. Bean Catalogue (20) 25. Wal-Mart (33) 26. Skechers (NR) 27. New Balance Athletic Shoe (22) 28. Miller Lite (87) 29. Starbucks (6) 30. Radisson (48) 31. BP Gasoline (79) 32. Inter-Continental Hotels (NR) 33. Sears Catalogue (30) 34. Verizon Wireless (37) 35. Schwab. com (26) 36. Diet Coke (47) 37. Mobil Gasoline (25) 38. T-Mobile Wireless (76) 39. Bell South Long Distance (28) 40. Adidas Athletic Shoe (23) 41. ETrade. com (42) 42. J. Crew Catalogue (54) 43. FedEx (50) 44. Westin Hotels (73) 45. Excite. com (35) 46. Hilton Hotels (36) 47. HotBot. com (34) 48. Sanyo Mobile Phone (NR) 49. MSN. com (38) 50. AltaVista. com (51) 21 51. AT&T Long Distance (24) 52. Spring PCS Wireless (60) 53. Pepsi (61) 54. Target (62) 55. Jet Blue Airways (67) 56. Bud Light (32) 57. Sears Store (40) 58. Sheraton Hotels (46) 59. Land’s End Catalogue (55) 60. Hampton Inn Hotels (NR) 61. Nokia Mobile Phone (11) 62. MCI Long Distance (83) 63. Holiday Inn Hotels (NR) 64. Ameritrade. com (104) 65. Best Western Hotels (NR) 66. Lycos. com (39) 67. Wyndham Hotels (68) 68. Xerox Office Copier (82) 69. Today (NBC) (56) 70. NFL (70) 71. MLB (58) 72. AOL. com (88) 73. Fox & Friends (Fox News Channel) (NR) 74. Southwest Airlines (64) 75. Exxon Gasoline (43) 76. DHL/Airborne Express (45) 77. BarnesandNoble. com (152) 78. AskJeeves. com (113) 79. Embassy Suites (86) 80. Nextel Mobile Phone (148) 81. SBC Long Distance (21) 82. TDWaterhouse. com (49) 83. Apple Computers (66) 84. Budget Rent A Car (71) 85. Subway (91) 86. Coors Light (81) 87. Texaco Gasoline (18) 88. Poland Spring (NR) 89. Chevron Gasoline (44) 90. J. C. Penney (75) 91. Expedia. com (85) 92. Fidelity. com (65) 93. Qwest Long Distance (41) 94. Visa Card (100) 95. UPS (127) 96. Aquafina (NR) 97. Gateway Computers (53) 98. Hertz (84) 99. Amstel Light (97) 100. Amoco Gasoline (101) 101. Nike (94) 102. Ramada Hotels (NR) 103. T. Rowe Price Mutual Fund (74) 104. Cingular Wireless (107) 105. Con Edison (57) 106. Enterprise Rent-A-Car (90) 22 107. Nextel Wireless (134) 108. Delta Air Lines (72) 109. American Morning (CNN) (63) 110. Arrowhead (NR) 111. Dell Computers (69) 112. Fleet Bank (157) 113. NBA (98) 114. New York Life Insurance (139). 115. Pizza Hut (105) 116. National Discount Brokers (102) 117. MerrillLynch. com (95) 118. NEC (NR) 119. Panasonic Mobile Phone (124) 120. Fidelity (96) 121. Dasani (NR) 122. Papa John’s (118) 123. CDNow. com (153) 124. Datek. com (77) 125. Siemens Mobile Phone (52) 126. IBM Computers (110) 127. Best Buy (154) 128. Reebok Fitness Shoes (103) 129. Sunoco Gasoline (121) 130. Wendy’s (115) 131. Wachovia Bank (89) 132. Good Morning America (ABC) (120) 133. Buy. com (142) 134. Corona (132) 135. CheapTickets. com (NR) 136. HP Computers (92) 137. PNC Bank (NR) 138. Shell Gasoline (119) 139. Dunkin’ Donuts (109). 140. Coca-Cola (129) 141. Citibank (112) 142. Early Show (CBS) (151) 143. AT&T Wireless (99) 144. Travelocity. com (138) 145. Bank of New York (158) 146. Bank of America (NR) 147. Continental Airlines (114) 148. CSFB. com (125) 149. Toshiba Computers (NR) 150. JP Morgan Chase Bank (106) 151. Krispy Kreme Doughnuts (117) 152. American Express Credit Card (135) 153. Deer Park (NR) 154. Sony Vaio (111) 155. Fodors. com (128) 156. Domino’s Pizza (122) 157. Compaq Computers (80) 158. KFC (116) 159. Little Caesars (140) 160. Putnam (126) 161. Burger King (136) 162. Vanguard Mutual Fund (78) 23 163. United Air Lines (137) 164. Evian (NR) 165. Heineken (155) 166. Minolta Office Copier (159) 167. Travelers Insurance (144) 168. McDonald’s (141) 169. National Car Rental (145) 170. Sharp Office Copier (169) 171. Hotels. com (147) 172. Janus Mutual Fund (123) 173. Ricoh Office Copier (164) 174. Godfather’s (130) 175. Roundtable Pizza (131) 176. MetLife Insurance (162) 177. First USA (NR) 178. Fila (172) 179. Arby’s (161) 180. American Airlines (143) 181. USPS Parcel Delivery (156) 182. Prudential Insurance (163) 183. Dollar Rent A Car (167) 184. Bank One (NR) 185. Hardee’s (165) 186. Mountain Dew (168) 187. PriceLine. com (160) 188. Chuck E. Cheese Pizza (146) 189. MasterCard (150) 190. US Airways (166) 191. Aetna Insurance (174) 192. 7 Up (170) 193. Dr Pepper (176) 194. Alamo Rent-a-Car (178) 195. Jack in the Box Restaurant (171) 196. Taco Bell (173) 197. The Hartford Insurance (175) 198. Beck’s (179) 199. White Castle (177) 200. NHL (180) 201. Diet 7 Up (108) 202. Kmart (182) 203. Diet Dr Pepper (133) 24 Works Cited American Beverage Association (2005). Soft Drink Facts. Retrieved February 21, 2006 from http://www. ameribev. org/variety/facts. asp Cadbury Schweppes. (2004). 2004 Annual Report. Retrieved February 17, 2006 from http://www. cadburyschweppes. com Datamonitor. (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. Hein, Kenneth. (2004). Brand Loyalty 2004. Retrieved February 12, 2006 from http://www. brandkeys. com/news/press/102504Brandweek. Loyalty. pdf Murray, Barbara. (2006a). The Coca-Cola Company. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/factsheet. xhtml? ID=10359 Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Murray, Barbara. (2006c). Carbonated Beverages. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/ind/overview. xhtml? HICID=1049 Murray, Barbara. (2006d). Cadbury Schweppes Inc. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. x html? ID=41767 Murray, Barbara. (2006e). Comparison Data. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/fin/comparison. xhtml? ID=10359 PepsiCo Inc. (2004). 2004 Annual Report. Retrieved February 17, 2006 from http://www. pepsico. com Sicher, J. D. (2005). Beverage.

Speech Class

Seven of Australia's nine provinces have long historical tradition predating the establishment f the republic of Austria In 1918: upper Austria, lower Austria, Astray, Corinthian, Salisbury, Tyro, and Overlarge. The provinces of Borderland and Vienna were established after World War 1 . Austria is located in a temperate climate zone with a central European climate influenced by the Atlantic climate. It has four seasons which all have typical temperatures and climatic characters. Some of the most popular sports In Austria are football, alpine skiing, and ice hockey.In Austria you can expect a first class musical experience with the multiple musical festivals they have throughout the year. There are many famous people from Austria a couple commonly known ones are actor, Arnold Schwarzenegger, and the composer Mozart. Austria has three main religions, Roman Catholic, Protestant, and Muslim. The official language which is spoken by 98 percent of the population is German although, there a re very distinct differences between the many religion dialects. There are three other languages are taught alongside German In some bilingual schools.Austria is very strict about their family values. Some of the mall ones are 1 ) forming the basis of the Austrian social structure, 2) Families are usually small, and due to lack of migration, they are generally closely knit with a certain town or village, 3) Weekends are devoted to family activities which often take place outdoors, 4) Eating dinner every evening with the family is a norm, and 5) Sundays are for visiting grandparents for dinner, and/or enjoying a hike In the country as a family.Austrian are very conservative people, who are prudent and moderate In their behavior. Appearance Is very important, even when dressed Informally they are neat and conservative with the way they look and present themselves. Austrian customs are very simple, they include making eye contact during a greeting, a quick handshake is the most traditi onal greeting for them. Some older Austrian men kiss the hand of a female, but it is important to know that men from other countries should not kiss the hand of a female as a greeting.When you enter a room It Is appropriate to shake the hands of everyone In the room Including children Individually. Just Like us one of Australia's main holidays is Christmas in which they exchange gifts with their families, they also exchange gifts for birthdays regularly also. They celebrate something called The Feast of SST. Nicholas on December 6th of every year and the children receive gifts. You should open a gift when it is received and they are normally to be neatly wrapped. Now that I have told you about Austria I hope It has told you a little more about you.

The importance of lesson plan and methods in the Foundation Program Essay

The importance of lesson plan and methods in the Foundation Program used in Omani Universities to the study of language skills - Essay Example s primarily on the enhancement of students’ proficiency in English, so students enrolled in the program have a full day schedule with a weekly load of around 30 hours, including study groups.† â€Å"The program is communicative in nature, shifting the emphasis from grammar to meaningful oral and written communication.  The instructional materials adopted for the program have performance-based objectives as well as clear scope and sequence for teaching communicative skills. The program approaches language as a tool of communication and stresses reading and writing as the two main language skills instrumental for students success in university-level education through the medium of English.   The teaching methodology treats language skills in an integrated fashion and incorporates study skills into the program.   The teaching methodology is communicative in nature, presenting authentic and simulated communicative tasks in real life However most of the students in the foundation programmer are unappreciative with the role of English language. In this stage of a students’ academic life, it is very important for the teacher to find effective ways to help these students progress to the next level. Teachers must know their students and their needs very well. They have to decide on which communication skills they would develop : reading, writing, speaking, listening, or phonology. As with any instructional method, everything starts with lesson planning. A well-developed lesson plan is the foundation to a good execution of a lesson. According to research, planning sets the stage in teaching and school learning making it the most critical part of instruction teaching and school learning (Clark & Dunn, 1991). The lesson plan must align with the goals of the program as well as the curriculum so that it would fit the context of the learner. In short, the lesson plan must translate into instruction the goals of the Foundation Program. Since the program aims to focus

Darfur after the war Essay Example | Topics and Well Written Essays - 500 words

Darfur after the war - Essay Example The three sides were Cameroon, Port Sudan, and Libya. The humanitarian food supplies needed to be transported in all-terrain vehicles over large land areas upon arrival in Africa. The rainy season made the land routes to the camps of refugees in Sudan and Chad impassable. Even after the passage of so many years since the conflict of Darfur, it is incredible that the refugee camps are still being filled by new Darfurians. â€Å"A decade since the beginning of the Darfur conflict the region’s people are still suffering. Millions have been forced from their homes and 2.7 million people still rely on food aid for survival† (Featherstone cited in Gov.uk, 2013). Physical and sexual assaults on the residents of these camps are reported almost daily. The already meager livelihood of these people is worsened by the lack of security. As a result of these challenges, the effort of helping these refugees is amongst the largest operations of humanitarian relief in the contemporary age. Numerous countries around the world in general and especially the US have heavily donated humanitarian aid to the refugees of Darfur. These operations include but are not limited to providing the refugees with food, clean water, shelter, nutrition, education, healthcare, activities that generate income, and protection from diseases. Besides, the UK is also playing an important role in alleviating the sufferings and pains of the refugees of Darfur by providing them with food, shelter, and healthcare facilities. The UK is also providing its judges and policemen with training to help them make the fragile communities stable. The environment of Darfur is dangerous and very volatile and poses numerous challenges to both the refugees and the external donors of aid. According to the UN, the death toll as a result of the Darfur genocide is over 300,000 whereas this number is estimated to be at least 400,000 by the former UN undersecretary-general

Army Family Essay Example | Topics and Well Written Essays - 750 words

Army Family - Essay Example I realized what color I was, but that really didn’t seem to affect anything in the communities where I was growing up. Base housing was very diverse and I realized that there were surely more white kids than black kids. But I also noticed that there were more black kids than Hispanic kids and Asian kids as well. I had friends, close friends, of all colors, as did my parents. We went over to the Hispanic family next door for supper and they cam to us. Only they weren’t ever viewed as Hispanic. They were just the Ramirez’s. I do remember going to some parties when I was a kid and all of us were the same race. I do remember thinking, â€Å"This is weird. Where are the Ramirez’s?† I have no idea if these parties were planned so that everybody was the same race as my parents or not, but I sort of doubt it. So I guess what I am trying to say is, as a kid growing up in military housing, I never though about race at all, mine or anyone else’s. When I arrived in North Carolina, I first became aware of race. For one thing, I noticed that people of the same color tended to stay together. There seemed to be a rule that said people of different colors didn’t mix. I noticed it right away and asked my mother about it. She simply said that things are different everywhere and that in North Carolina, that’s just the way it was. ... and Asian kids apparently just had to figure out something else to do than have friends because there weren’t many of them on base at that time in North Carolina. I can honestly say I didn’t try to challenge the rule in any way. When you are new to a base, the kids that approach you first are the kids that become your friends. When only kids of your same race approach you, well then that is the friends you have. I remember thinking it was weird at first, and then after a year it was perfectly normal. The second lesson about race I learned was that some races are better than others at certain things. Black kids can run fast and dance best. They listen to rap music and play basketball. White kids are smartest and are better at sports like baseball. Hispanic kids play soccer and have lots of sisters and brothers. For the first time, I was introduced to racial stereotypes and this I struggled with. I didn’t fit into the definition of any of these races. I was smart, awesome at basketball and had five brothers and sisters. I could have been white, black or Hispanic. But for the first time, I felt like I had to downplay an aspect of who I was because I had to conform to somebody else’s notion of what I ought to be based on my race. The final thing I learned about race in North Carolina is that people of different races had nasty names for each other. It was in North Carolina that I heard racial epithets, from all races, for the first time. Perhaps I was incredibly sheltered growing up. I can say that I wouldn’t trade it for anything. I feel as though I still have a lot of that pre-North Carolina person in me. I still see color, not race. I have a more nuanced understanding of what race means in a societal context, but the reality is I still am largely unaware of

Wind turbines Essay Example | Topics and Well Written Essays - 1500 words

Wind turbines - Essay Example The earth’s surface does absorb heat at different rates since it is made up of quite distinct types of water and land (School of Earth and Environment, 2014). A good example of uneven heating is found in the daily cycle of the wind. Air over water does heat up less fast compared to air over land. After heated air over land rises up, after which the air that is cooler over the waters rush to replace it (Met Office, 2013). In this way, wind is made. Wind power is generated by use of wind energy that is created by the wind. Towers that have wind turbines, which are mounted on the top, capture it. The three or two blades, which catch the wind, rotate sometimes at a hundred feet or more above the surface of the ground. They are attached to an internal shaft. A generator is spin by the turbine blades through the shaft and as a result, electricity is produced (Energy Saving Trust, 2014). Electrical current produced is produced and a transformer is made use to step up voltage produced , something that makes it possible for electricity to be sent through transmission over distribution lines to businesses, homes, and other users (BBC Weather Centre, 2009). Concurrently, wind power in windmills form has been used for different tasks like pumping water as well as grain grinding for centuries. Currently wind energy use has been widened and generation of electricity generation (Renewable UK , 2014). Wind turbines that generate electricity are of two types basically, determined by the way in which they spin. Most common are wind turbines that spin around a horizontal axis, the way a windmill does. Their blades have a look that of a propeller that spin on a horizontal axis. They do have their main rotor shaft as well as a generator at the tower top, and they have to point into the wind. A wind vane is placed squire with blades (rotor) and is used to point small turbines, while large turbines make use of wind sensors, which is

NCPC Web Field Trip Essay Example | Topics and Well Written Essays - 250 words

NCPC Web Field Trip - Essay Example Allowing oneself to communicate with proper understanding of both sides while expressing truths of opinions or sentiments may also get the other person to back off from upset contention. Then if neither of these seem to work, the next best advice would be to acquire a ‘mediating body’ preferably one who has not had previous connections with the involved parties so as to avoid partiality in resolving the conflict. Another useful approach would be to practice active listening. This way, the possibility of finding similar situations with the opposing individual is likely to establish some degree of comprehension and concern, noting how a certain encounter is understood on the same perspective by both (NCPC). How important is it to â€Å"walk in the other person's shoes† when trying to avoid or resolve a conflict? Explain. Putting oneself in another person’s shoes basically means empathizing and this requires a profound level of sincere listening so that one un derstands what the other individual has gone through which might have brought him to act in a trait of weakness resulting to the conflict.

Throughout the Pacific islands, settler societies became increasingly Essay

Throughout the Pacific islands, settler societies became increasingly concerned with issues of race and gender. Do you agree or disagree Justify your answer - Essay Example Before long, France, the United States, Germany, and Britain had claims to one or several of the Pacific islands. Prior to the arrival of these explorers and settlers, the indigenous inhabitants of the islands had their rudimentary forms of culture and governance. It was far from similar to the colonial ways, but it was sufficient to maintain their society in relatively peaceful coexistence with their fellow islanders. Early foreign contact with native inhabitants of the islands was with beachcombers. They had cordial and friendly relations with each other. Other explorers who later made contact with the natives had a different perception of the natives. They saw them as an uncivilized, unlearned, and un-Christianized group of savages. They were determined to change the culture of the indigenous inhabitants. They wanted to teach them the right ways, which was--their way-the European way. The arrival of the settler communities in the Pacific marked the slow and gradual breakdown of the ancient ways and customs of the unique Pacific inhabitants. These settlers represented to the natives the loss of their rich land and resources, the loss of their population to diseases brought by the new settlers and the introduction of the white frontier woman. This essay discusses the Pacific island history focusing on the events of 19th Century colonialism which marked the arrival of the settler societies in the Pacific, the influence that these settlers had on the Pacific natives, and the eventual reactions of the natives to the settler communities. J.B. Thurston wrote that ‘with all our highfalutin to the contrary, the wrongs we have committed in the names of Christianity, civilization, [and] progress are manifold. We are ... a race of robbers and spoilers.’ 1 The arrival of the settler societies in the Pacific islands brought with it racial and ethnic tension. The cultures of these two societies were so diverse from each other that

Genetically Modified Food Essay Example | Topics and Well Written Essays - 2000 words

Genetically Modified Food - Essay Example Other studies resist wide spread and implementation of the technology because of concerns that GMO foods can cross biological boundaries and cause harm to humans and the environment. Besides safety and environmental aspects, the topic draws a lot of socio-economic concerns, public knowledge and attitude, confidence in decision-making institutions and ethical concerns that shape consumer perceptions of the risks posed by GM foods. Public opinion is a force that should have been taken into account if gene engineering needed to be successful in developing new product especially the controversial GM foods. The issue of GM food is made complex by the various interested groups, the different perceptions of risk and reward as well as the conflicting perceptions regarding the benefits and costs associated with the controversial products. The answers behind the controversy are complicated ranging from ethical to religious to even potential health and safety impacts posed by the technology in GM foods. Supporters of the genetic modification in foods highlight the premise that the technology is capable of meeting not only the basic food needs of the society but also achieving nutritional, environmental and economic benefits to the consumers. Sceptics of GM foods consider this to an unnecessary interference with nature that poses unknown and potentially catastrophic consequences. According to Hossain et al (2003), regardless of the potential of GM foods, they have received mixed regulatory and public acceptance within the US and other parts of the world. Moreover, regardless of the prevailing technological challenges, consumer acceptance of GM foods remains an essential factor that determines the future of the technology. This stems from the scarcity of reliable information regarding consumer awareness and perception concerning the significant subject. Based on a sample population of students, Hossain et al (2003) found the students were reluctant to consume food with GM

Case study2 Study Example | Topics and Well Written Essays - 1000 words

Study2 - Case Study Example he teacher needs to keep active for as long as possible in order to prolong her life, and this is only easy when the teacher is allowed to engage teaching which has been her job for long. It means that the teacher really has no option than to just continue teaching even though it has been realized that her output in class with her students is declining by the day. This is also a serious matter given that the students also should not get low marks or underperform at the expense of retaining an under-performing teacher. However, as a good principal, there is the need to balance the needs such that both the students and the teacher will not have to lose. The teacher can be allowed to teach for a few hours the students be given a replacement to help them pay for the lost time. If the teacher is left to continue teaching, at least this will help her family to be able to find some ease in dealing with her health issue. As a Principal, it would be wise to find more information about such a case from the doctors who specialize in such health issues before making any decision. This will help the principal to find out more about the disease in order to make an informed decision that will be of ethical value to the teacher and not go against the interest of the students. In case the principal does not want to consult the doctor or a victim of the situation, they can still get the information related to such issues from the internet, newspapers and magazines. Through this way, the principal can know how the victims of such cases are supposed to be treated and taken care of. Instead of allowing the teacher to teach full time, there are alternatives that can be applied. She can teach for fewer hours, leaving the rest of the time for the other teacher to help the students. Alternatively, the teacher can be allowed to work in other departments such as disciplinary or counseling. This will be done after being in touch with the employers or the supervisors who will assess and

Syllabus Designing - Review of Literature Essay Example for Free

Syllabus Designing Review of Literature Essay English for Specific Purposes (ESP) is often underestimated because of teachers attitudes which are often characterized either by condescension or reluctance. This is manifested in the belief that often prevails among teachers that ESP is for those who cannot teach the real language. A good example of this situation is English in other departments or The Language Unit at university where teaching this component of the students program of studies is generally the responsibility of junior members of staff and where it is a slot-filling subject in the teachers time-tables. This underestimation may be due to the fact many language teachers are not aware of what it means to be an ESP teacher, and what it takes to be successful in this practice. The situation in the Tamil Nadu is even more complicated as there is not even a separation between ESP and English for General Purposes (EGP) when it comes to syllabuses and methodology, and who is better trained to teach what. Needs assessment, which is a major component of ESP, never exists, and, if does, it is never systematic, but rather based on teachers intuitions. Moreover, the methodology adopted in teaching never differs. That is, a teacher would enter a class with the same kind of methodology in mind regardless of the aims of each program. Unfortunately, programs are always put in the same basket and are always simply labelled as programs for Teaching English. As a matter of fact, English is not always just English for there are particularities that ought to be taken into consideration when designing syllabuses and practicing teaching depending on the objectives set for each situation. Definition of ESP (English for Specific Purposes) The term of ESP is generally represented as ‘English for Specific Purposes’, which emphasizes on the students’ purposes and refers to the whole range of language resources (Robinson, 1980). A definition of ESP given by Strevens (1988, p. 1 2) is that ESP needs to distinguish between four absolute and two variable characteristics namely: a. Absolute characteristics: ESP consists of English language teaching which is: designed to meet specified needs of the learners related in content (i. e. in its themes and topics) to particular disciplines, occupations and activities entered on the language appropriate to those activities, in syntax, lexis, discourse, semantics, etc. in contrast with ‘General English’. b. Variables characteristics: ESP may be, but is not necessarily: restricted as to the language skills to be learned (e. g. reading only, etc. ) taught according to any pre-ordained methodology (i. e. ESP is not restricted to any particular methodolog y – although communication methodology is very often felt to be most appropriate). Munby (1978, 1996) defined ESP in relation to ESP courses based on the analysis of the students’ language needs. His definition of ESP is still current as follows: â€Å"ESP courses are those where the syllabus and materials are determined in all essentials by the prior analysis of the communication needs of the learner† (p. 2). The interpretation of the expression ‘learner need’ deals with two different aspects of needs (Widdowson, 1984, p. 178), referring to (1) what the learner needs to do with the language once he or she has learned it. This is a goal-oriented definition of needs and relates to ‘terminal behavior’, the ends of learning. (2) [W]hat the learner needs o do to actually acquire the language. This is a process-oriented definition of needs, and relates to ‘transitional behavior’, the means of learning. In ESP, the ends of learning are as important as the means in spite of being normally goal-oriented (Hutchinson Waters, 1987; McDonough, 1984; Robinson, 1991), that is, ESP is meant â€Å"the teaching of English, not as an end in itsel f, but as an essential means to a clearly identifiable goal. † (Mackay, 1978, p. 92) The term of ‘ESP’ has thus been used by different people to mean different things (Blackie, 1979). Nonetheless, the claims for ESP normally have in common in a sense that ESP is not a new approach, but an emphasis on English teaching that should be matched to the students’ specific needs and purposes for their study of English (De Jesus, 1999; Hutchinson Waters, 1984, 1987; La Perla, 1984; Mackay, 1978; McDonough, 1984; Munby, 1978, 1996; Robinson, 1980, 1991; Strevens, 1977; Swales, 1985). Chambers and McDonough (1981) argue that the ‘specific’ in English for specific purposes should refer to both the purpose the language is being used for and the language itself. Three kinds of purposes suggested by Mackay and Mountford (1978) are: 1. â€Å"occupational requirements†, e. g. for international telephone operators, civil airline pilots, etc. ; 2. â€Å"vocational training program†, e. g. for hotel and catering staff, technical trades, etc. ; and 3. â€Å"academic or professional study†, e. g. engineering, medicine, law, etc. Accordingly, an ESP course is pertinently purposeful and is aimed at the successful performance of either occupational/vocational or educational roles (Robinson, 1980) or both. Moreover, Robinson (1991) argues that the language produced as a feature of ESP should be good enough for the job and not be necessarily native-speaker like, but be the communicative strategies and effectiveness of the non-native professional users of English. History of ESP According to Johns’ (1991) discussion, the ESP history in brief with respect to its development and expansion throughout the world has been influenced by the major theoretical and applied schools of linguistics and developed into four phases. The first phase (the 1960s and the early 1970s) was the structure-based phase of linguistic (i. . lexical and grammatical) features of academic and professional registers, for example, the language of electrical engineering and the language of law (e. g. Herbert, 1965). The second phase (the late 1970s and the early 1980s) was the discourse-based phase of register analysis where the function and purpose in discourse became more rhetorical (e. g. Trimble, 1985). The th ird phase (the integration of the discoveries in phase 1 and phase 2) was communication-based phase of systematic analyses of the target learning ituations which concentrate on Munbyian concepts of ‘notional-functional curriculum’ (Munby, 1996), namely: (a) the communicative purposes of speaker/writer; (b) the setting for language use; and (c) the mode of communication and language use. This leads to the language teaching in a communicative approach. The fourth phase (the late 1980s and the 1990s) has been focused on the strategies which learners employ to acquire the target language where the needs analysis (or needs assessment) centers on activities or procedures leading to effective teaching and learning (e. . Hutchinson Waters, 1987). Throughout the past four decades of the history of ESP, the areas of theoretical development and interest in teaching and learning of ESP, relating to the two main branches of ESP: EST and NON-EST, seem to include an interest in regis ter, discourse analysis, the specification of students’ needs (and wants), study skills, or in various methodological approaches to the development of communicative competence (Flowerder, 1990).

How to Play Texas Holdem Essay Example for Free

How to Play Texas Holdem Essay As a hobby for my spare time, I play poker. Texas Hold’em to be precise a game of skill, chance, and luck. This game can be a compotation, or just a way to have some fun with some friends. There are many different places to play holdem you can play at home, city leagues, or at the casino. Here are some basic rule and tips to playing the game; The game starts out by selecting a dealer, either by draw or setting posion. Once the dealer is picked and the cards are shuffled, and ready to start the deal. The two players to the left of the dealer put out blind bets. The first person to the left is the small blind while the second person from the dealer is the big blind. Every player is dealt two cards, face down. These cards are called hole or pocket cards. The first move, or action, falls on the player to the left of the big blind. This person can call the big blind, raise it or fold. This process continues around the table, clockwise. After the betting is completed, one card is placed face down this is called the burn card, three cards are then dealt face up in the center of the table, which is called the board. The first three cards in Texas Holdem are called the flop. These cards â€Å"community cards† meaning everyone can (and will) use them in combination with their own hole cards to make the best hand. From the flop on, betting begins with the player to the left of the dealer, who can check or bet. A forth card is dealt face up after the burn, is placed on the board. This is called the turn card. Another round of betting. A final card is dealt face up. This card is called fifth street or the river. A final round of betting occurs. The remaining players show their cards and the person who make the best five cards hand by combining their pocket cards with the cards on the board wins. In some rare cases in Texas Hold’em, the five cards on the board will actually be the best hand, in which case everyone left in the hand divides up the pot. Now you know how to play and all the Texas Hold’em rules. Have fun.

An Architecture for Source Code Protection

An Architecture for Source Code Protection Abstract—Due to great competition in software industry the source code and binaries have to be protected. Source code available in plain form could be easily stolen and launched on any computer using IDE. We will discuss a protocol that will be used in both (single user and teaming environment) in order to provide source code protection. This would be achieved though authentication, authorization, encryption/decryption and hashing. Keywords—Encryption; Authentication; Authorization; Hashing; Source code SC; Binaries; Integrated development environment (IDE); Authentication server Ticket Granting Server (ATGS) INTRODUCTION In software industry, the most important asset of the industry is the source code of the software which is being developed. There is a lot of work that has been done in the secure communication, secure databases, and other security services in applications but the source code itself is not being protected which might result in a great financial and data loss for an organization. Due to great competition in software Industry Company coming up with new and unique ideas and launches it in the market will in return generate great revenue. So in software industry it’s just about the idea that matters. Most of the software companies don’t leak out their upcoming products until they are ready to be released in the market. Due to the importance of the idea and source code, source code theft is the biggest threat in software industry. Source code theft could be physical or via some botnet. In physical source code theft a person might get access to your system and copies the source files and takes it to his own system to recompile with the IDE. He got access to all of your work without any difficulty. The other case could be a Lab environment where many users have access to a common machine. In this situation any person logging on the system can view history in the IDE he could also access those source files if they are made available. In the second type where your competitors know the importance of your system might launch a botnet on your machine. In this ways all your important files (including source files etc) could be stolen and sent to a remote machine. The person getting access to these source files might get a great benefit from it. Our work is to encrypt these source files and binaries generated by the IDE using cryptographic technique. Because if we don’t protect the binaries, the binary could be reversed engineered to extract source code using some decompiler [1]. JAD could be used to launch a reverse engineering attack on binaries [2]. Some software’s are available in the market that encrypts your files (including source files etc) but these files have to be encrypted manually every time. Due to this extra effort people just skip it. In our model source files and binaries would be automatically encrypted whenever the user performs the Save, Save As and Execute operation. In this way the developer could pay his full attention on software development without caring about its protection. Our technique will provide confidentiality to source code and binaries, tempering of source code and idea leaking. RELATED WORK The idea of protecting source code and its binaries was influenced from some of its related work Guy-Armand Yandji, Lui Lian Hao, Amir-Eddine Youssouf, Jules Ehoussou [3] presented a model for normal file encryption and decryption. The paper describes a methodology using AES and MD5 for encrypting files. The outcome file that will as a result be hashed and strongly encrypted through the software. Xiufeng Zhang and Qiaoyan Wen [4] described the flexibility of Java language, which makes the protection become very difficult. Using decompiler [5] such as Jad we can easily extract the source code from the binary file. Therefore, any malicious users can use the anti-compiler tools to make reverse-engineering attacks. The paper presented an AOP-Based J2EE Source Code Protection technique in they gave solution to the problem that arises when encrypting J2EE applications. ByungRae Cha [6] presented a CRYPTEX model for protecting software source code. The model presented safe protection and access control of software source codes. The access control to the source code was achieved using digital certificate. The CRYPTEX consisted of software source codes and an algorithm to control access. A White Paper sponsored by CA Technologies [7] for Protecting API’s against attack and hijack presented a secure API architecture. APIs are windows into applications and as with any window an API can easily be misused. APIs put applications under the hacker mi croscope and increase attack surface on client application. So a solution was presented using SecureSpan API proxy. SVN [8] and CVS [9] are used to control versions. A version control system keeps track of all work and all changes in a set of files, and allows several developers to access them. Access to these files is controls using authentication and authorization if the files are not open source. Subversion can operate on network which will allow various people to modify and manage the same set of data. RISK FACTORS Source code is the main asset of any product, if somehow the source code is compromised the whole product get compromised. It should be necessary to become aware of the threats that are caused when source code or the binaries are compromised: Source code can be used to steal the idea behind that product and can be used to make a similar product. Source code can give attackers information about the working of your application and it will also provide him the loopholes in your application which would help him to launch attacks. Binary files can be revered engineered to generate source files using a decompiler and possible attacks could be launched by those source files. By having the source code or binaries the attacker can add some unwanted feature to that product and make that malicious product available to the public Bypass license checks (patching) in your product and make a free copy available to public. MANUALLY ENCRYPTING AND DECRYPTING You can encrypt and decrypt the source files and binaries manually using some software but in our approach the source files and binaries would be encrypted and decrypted automatically without any extra effort. Time Consuming Because we have to do encryption and decryption manually with the help of some software so existing approach might be more time consuming then ours. Purchase of extra Software We might need to purchase extra software in order to perform this encryption and decryption of source files and binaries. In our approach no extra software is required to perform this task. This would be a feature inside the IDE. More Secure Our approach is more secure than the existing one because the developer might forget to do this operation and leave the source files and binaries unencrypted. While in our approach whenever you exit the IDE the source files and binaries would be encrypted before closing IDE. In our approach developer won’t need to care about the protection of source files and binaries these would be secured automatically at backend. SOURCE CODE PROTECTION ENVIRONMENTS Our focus is on two types of source code protection environments Single User Environment Teaming Environment Single User Envirnoment In a single user environment a single user using IDE on his system would face all the challenges to the source code that we have discussed above. The Source code is stored on the local drive onto the system in plain form. Anyone getting access to that drive can misuse the source code. We have to protect this source code by providing some kind of security measures. Proposed Solution First the user will be authenticated. So when the user launches the IDE a login screen will appear he would enter his username and password if his logging for the first time he has to get registered and the hash of the password would be taken and stored with username at some secure place (i.e. database ). If his already registered the entered password has to be hashed and is compared with the hash that is already stored with a particular username. Now if the both hash match then the user would be logged in to the IDE with a particular ID as shown in figure 1. If there is some kind of error the user would be asked to re-enter again, Skip and run IDE normally or exit. Fig. 1. Authentication sequence diagram Our main emphasis would be on Save, Save As, Open and execute operations because these operations require security enforcement. Say the user tries to open an existing

Permeability of Beetroot Cell Membranes Essay -- Biology Science Exper

Permeability of Beetroot Cell Membranes An experiment to investigate how temperature affects the Permeability of beetroot cell membranes Interpretation of Results: 0Â °C 20Â °C 30Â °C 40Â °C 55Â °C 0.24 0.28 0.75 0.79 0.22 0.26 0.35 0.41 0.81 From 0Â °C to 30Â °C there is a gradual increase of absorbency which shows that as the temperature increases it is denaturing the cell wall and cell membrane and allowing the beetroot pigment to leek out into the distilled water. As soon as the sample of beetroot is placed into the distilled water diffusion occurs naturally, which is the net movement of molecules from a region of high concentration (beetroot sample) to a region of low concentration (distilled water). From 40Â °C upwards there is a sudden increase of absorbency, this is because the optimum temperature of which enzymes and cells can work at is 37Â °C and as soon as you go above this temperature it will cause the enzymes and cells to denature and cease from working as effectively. Even if you then lower the temperature again the cell will not regain its original shape. Within the phospholipid bi-layer there are proteins, and these proteins are made up of polypeptide chains which are joined together by hydrogen, hydrophobic and peptide bonds. Once the temperature has increased above 40Â °C the molecules vibrate so energetically that these bonds break easily and therefore creating holes within the cell wall and phospholipid bi-layer, and al...

Gun Control Is Not Crime Control Essay example -- Second Amendment The

Gun Control is not Crime Control Americans are faced with an ever-increasing problem of violence. The streets of America are now a war zone. Teenage gangsters murder one another for drug territory, and innocent victims are caught in the crossfire. However, most recent and most abhorrent, is our children are killing one another. They are killing with extreme prejudice. Our children are killing, exhibiting little or no remorse for lives they have taken. We cannot ignore the carnage our society endures due to the criminal behavior of a minority, obviously lacking the basic moral behavior regarding human life. Nevertheless, we must not be misguided in our efforts to address the problem at hand. To eliminate the right of citizens to own firearms is not a solution. Violent crime is not an issue that has reared its ugly head in the nineties. The prohibition of alcohol was the beginning of what historians considered the most violent time in modern history. Prohibition sparked murderous wars between mob families for the black market alcohol trade. The government in their infinite wisdom made the ownership of fully automatic firearms illegal, as a solution to the increased violence. I do not see any need for anyone to own a machine gun, then, or now. Nevertheless, the ban on the firearms did not curb the violent behavior of the criminal element. The ban created a new black market. It was the repeal of the prohibition of alcohol that ended the massacre. This is a parallel to the drug ...